Tuesday, April 20, 2010

So You Want to Sell Your Timeshare?

You probably have been turned away from your timeshare resort. Your friends tell you to call the real estate broker who sold you your house, but the broker tells you they know noone in the area of your timeshare location. You most likely have spoken to resale companies, and then did your online research only to be scared to death by warnings and horrible stories. You can not figure out how to sell it yourself. So what do you do?


First of all, you have to realize that many of the horror stories are legitimate and many come from clients who did not use their better judgement and then out of anger, lashed out at everyone else for the blame.

There are two options. One is to pay a marketing advertising fee upfront and then work the buyer leads yourself. The other is to hire a traditional timeshare broker who specializes in the timeshare resale industry and will charge a commission at the end, and handle the buyers. Between these two, there is no real right or wrong choice. Paying the marketing fee, you will pay it up front but usually pay less then the commission to a broker. However, the broker will handle the buyers and negotiate the deals for you. This is a choice you will need to make on your own. The real question is "WHICH COMPANY OR BROKER TO GO WITH ONCE YOU HAVE DECIDED THE METHOD".

Just like every other business, there are a few unhappy customers no matter how good someone is. Noone can please everyone all the time and some timeshare customers are just outrageous with their expectations. If you are reasonable and logical, either choice you make can have a positive outcome.

Price your timeshare right. When someone tells you on the phone that they can make you money off of your purchase price, they are lying to you. You will not make money. You will lose money off of your original sales price. If this were not the case, the potential new buyers would go buy directly from the timeshare developer at the resort instead of looking for a timeshare resale. This is like a car purchase. It is more expensive from the dealer and you get a lower price point buying directly from an owner who has driven the car awhile and gotten their money out of it by usage.

Noone can give you an exact time frame. No one can promise you that your timeshare will sell in the next 90 days, or week or year. The odds and probability might be there, but the promise simply can not be made to you. Be ready to wait awhile, and perhaps you will get lucky if you are advertised in the right location and at the right place.

Exposure of your timeshare advertisement is a requirement. You simply have to go with someone who is ahead of the game in the industry. You must choose a timeshare company or a resale broker who has more leads, more access to nationwide clients and the ability to expose your property to as many interested timeshare buyers as possible. Consider this a numbers game. If it takes 10 no's to get one maybe, and 10 maybe's to get one yes, then you need to find someone who can provide you with those 10 no's and 10 maybes as quickly as possible.

Read between the lines. Use your logic. When you see a warning from an angry timeshare owner about how they were "scammed", read the part where he describes a timeshare agent telling him that they have "timeshare buyers waiting" and that "we can sell your timeshare for more then you paid for it" or that "all we need to sell your timeshare is this first $2000.00 to get the paperwork started". Really? This person complaining is mainly upset and angry that they were not smart enough to catch a scam being thrown right in their face! Listen for someone to tell you the truth. Listen for the timeshare agent who says to you "I can not promise you anything" or "Though I feel good about your timeshare property, we will have to stay in touch until we find a qualified buyer for your timeshare". Listen for them to say things that you dont really want to hear. Noone wants to hear the ugly truths in life, but someone willing to tell them to you is less likely to be trying to take advantage of you. Do not punish them for telling you that your timeshare will sell for about 60% of what you paid for it. This is not their fault. If you simply choose to become angry with them for telling you the truth and you instead go with the guy who has promised you results at higher prices if you just pay him first, then you deserve to feel scammed by yourself.

Try these companies for a few options to research. I feel good about suggesting them to you and feel confident that if you behave logically and listen to what they have to say, you will be satisfied and not feel scammed.

http://www.redweek.com/ - This is a For Sale By Owner site with high traffic and visibility. You will pay to enroll and advertise, but there will be no commission once it sells. This site is managed by "internet gurus" who know how to get the buyers to find them... and again.. exposure is critical!

http://www.sellmytimesharenow.com/ - Another For Sale By Owner site with incredibly high traffic for exposure. These guys are a little more personal with you and will guide you through the process along with suggesting closing companies to help with your transaction once a buyer is found. If you speak with them and they feel that you should be with a broker instead based on the property you own and the sales pricing, they will refer you to a broker that will charge you commission at the time of sale.

http://www.timesharebrokerservices.com/ - run by the same guys as sellmytimesharenow.com but is a traditional brokerage who does not charge any fee upfront. However, beware! That might sound good right here, but if your property is not a high end luxury timeshare resort such as a Marriott or Hilton, the odds are that the commission will not be enough for them to pay much attention to you. It is actually likely to be more beneficial for you to sell it on your own in this event. This is what many people do not want to tell you! But I am here to tell you the truth.

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